It is unavoidable that you have to interact and communicate with your customers. Business owners will want to gain customers’ trust to buy your company’s product, while most customers will like to feel looked after when they buy your company’s product. Managing such relationship between the business and customers is named as “Customer Relationship Management” (CRM).
Customers are important for business, all business owners will have to manage their relationship with their customers. This is namely the “Customer Relationship Management” (CRM). Some businesses may strive to make sure their customers feel cared for throughout their sales process with customers by providing different services (e.g. free updates on details on their order).
We will discuss more on why CRM is important, how it may affect your business and some ways to improve your CRM.
Importance in CRM
Customer relationship management is often something that small business owners or freelancers often brush aside or be thought as not important. Some may also think that their customer service is good enough and neglect in improving their service.
However, the success of your business many times are dependent on how well is your business manage relationship with customers. Simple actions from the business owner or manager can make tons of different to your business. It is the same to the CRM in your business. Every customers can make a different to your business.
One of the importance of CRM is to retain your customers. Meaning, to keep your current customers and to encourage second purchase in future instead of focusing on getting new customers. This applies to all business types including food and beverages, IT service providers, car sellers, etc.
The cost of getting a new customers are always higher than the cost in trying to retain a current customer. You will need to spend more effort and money to market or advertise your products to attract a new customer, while you just need to provide a satisfactory customer service to an existing customer to retain them. Hence, it is more profitable to focus on making sure your existing customers are satisfied with your services and products than trying to attract new customers.
Besides, if your existing customers are satisfied with your products, they will most likely spread their good experience with others. Word-of-mouth is one of the most effective marketing strategy to gain more new customers. It costs lesser but can result in promising result as people trust words from people they know more.
How to enhance your CRM
When providing customers services, there is always something you can do better to enhance your customer’s experience on your products. Therefore, you will need to enhance and improve your CRM regularly to ensure positive experience for your customers.
One major part in CRM is communication with your customers. Communication with customers start from the beginning of your sales stage until the end. Throughout the process, you will need to provide service to your customers from your customers’ perspective.
You can start with your current customer service level and enhance it by adapting to suggestions below:
- Creating membership and provide special offers to loyal customers
- Keeping track and update customers their order
- Allow more personalized communication (e.g. call customers)
These changes may seems small, but can bring drastic enhancement to your customers’ experience with you.
Besides, most of the small business owners or freelancers are also customers themselves, hence it is extremely useful to note down any particular experience that you enjoyed much from your supplier and use it when you’re servicing your customers.
TreezSoft with your CRM
A right accounting software will be able to help you manage your customer relationship better too. Features in TreezSoft cloud accounting is able to help enhance your customer services:
- Digital invoices – You can send your customer’s invoices through email. You can send them anytime, anywhere. Besides, digital invoices allow you and your customers to easily save and retrieve the invoice. Besides, emailing invoices enhance your communication speed between you and your customers.
- Keep your customers up-to-date – Its easy to keep track of your customer due invoices. You can then easily send a gentle reminder on their due payment accordingly. You can also easily save update their payment anytime, anywhere.
- Provide an up-to-date statement anytime, anywhere – You can easily download your customers history from TreezSoft and send a softcopy of it to your customers. The statement will include all transactions the customer had with you and any outstanding balance.
- Promote your brand – TreezSoft allows all users to customize your invoice and email template. You can include your company’s quote, slogan or anything to express the uniqueness of your brand to create positive impression to your customers too.
- Create memberships and loyalty programme – Besides accounting, TreezSoft also provides add-ons like the point of sales (POS) system. You can set memberships in the POS system and use it to launch your membership benefits to your customers. TreezSoft POS system can cater for both points or discount type of memberships. You can read more on membership in this blog.
You can refer to the blog below to read more on how TreezSoft cloud accounting helps with startup.
TreezSoft is a cloud accounting software for Small and Medium-sized Enterprises (SMEs). It allows you to access your financial information anytime, anywhere. It also allows you to have unlimited users for FREE for your account in TreezSoft. Our aim is to help reduce our clients' time spent on accounting mainly by using our automated processes and integration to help increase their company effeciency at a minimum costs. SMEs can use TreezSoft to keep track their expenses, accounts, daily operation e.g. Point of Sales (namely QPOS) system and etc.
Visit TreezSoft at http://www.treezsoft.com/ to sign up for a 30 days trial account with us!
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