Food and beverages business sales depend heavily on returned customers. Although human eats everyday, but there are lots of choices available. You have to make sure your restaurant stands out among others. Here are 4 effective ways that will maximize your food and beverage sales.
1. Enhance your customer services
When it comes to customer services, everything matters. From how your staff greets your customers when they come and go, to setting down the plates and cups, every minute details can lead to significant improvement in your customer service.
Your customers will more likely return when they enjoy your services. You can even provide special offers for customers who return to you often. Offer like free one meal after 10 visits, can encourage repeat visits and also encourage your customers’ loyalty to your shop.
It may sound complicated, but the main thing to focus here is to make sure your customers felt welcomed and respected throughout their meal at your shop.
2. Make waiting time pleasurable
Waiting time in food and beverage shop is unavoidable as it takes time for proper food preparation. But what you can do is make your client feel that the waiting time is shorter and less painful by adding some element while they are waiting. You can provide books or comics for them to have a short read, simple and fun games or some free starters and snacks for them to enjoy.
Nowadays, with the improvement of technologies, you can provide free WiFi and play some comfortable music to enhance your restaurant’s atmosphere. These can increase your customers’ positive experience with you and make them more likely to return again next time.
3. Work on your menu
Other than focusing on your customers, you can focus on your menu as well. A menu properly designed can help maximize your profit.
Here are some tips when designing a menu:
- Don’t use currency sign. Currency sign will remind your customers on how costly they need to pay for each item they ordered.
- Use story telling style. When describing food you provide, you can use adjectives to describe them. (e.g. Homemade smoked salmon in a tomato rich secret recipe sauce served with buttered spaghetti with a sprinkle of freshly grated parmesan).
- Include visual elements. As human are naturally attracted easily by visual things, adding some photographs of your food in your menu can greatly enhance your customers’ appetite.
- Highlight items that you want to sell most. You can use icons like thumbs up sign (incurring that they are popular options or recommended by chef) on items that you want to highlight to your clients.
- Add healthier options. Nowadays, people are more and more health conscious. We are more aware of the importance on taking care of our health.
4. Create branding for your shop.
There are more and more food and beverage startups. To let people remember your restaurant, you will need to create brand awareness. Branding basically means to create a unique name and image of your restaurant. Use a catchy name, create some unique icon or image to link to your restaurant.
One of the ways for branding is to make use of social media to establish your brand awareness and position. Social media can be a free platform for you to advertise your restaurant. You’ll need to make your presence known by regularly updating your page with beautiful shots or news related to your restaurants.
One thing to take note when posting on social media is to make sure your posts are designed based on targeted audience. For example, if you are trying to promote your restaurants’ ambience that is suitable for family, make sure your post is family friendly. Use words that will attract parents and children to look forward to visit your restaurant.
In conclusion, you can boost your food and beverage business sales by making sure your customers are happy and willing to return to your shop for second visit.
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